Style guide

Make Placket yours
in an afternoon.

Everything on this site comes from colour styles, text styles and the CMS. Change those and every page follows. This page is hidden from search engines; delete it when you launch.

Set up

Five steps,
in this order.

1. Name it

1. Name it

Rename the project and choose the site address in Site settings › General. Set Language to English there too.

2. Colour

2. Colour

Change the eight colour styles under Assets › Colors (Page, Surface, Ink, Body, Muted, Line, Accent, On ink). Every page, component and code component reads them.

3. Type

3. Type

Text styles use Inter Display for headings and Inter for text. Change the font on the styles under Assets › Text, then type the same family into the Font and Display font controls of the code components listed below.

4. Products

4. Products

Open CMS › Products. Each piece needs a square Product photo (shot flat, folded or on a hanger) and a portrait Worn photo. Featured puts it on the hero table, New puts it in New in, Outfit row puts it in Mix and match, Colour places it in the colour run.

5. Orders and forms

5. Orders and forms

Choose where the Contact and Bag forms send in each form’s settings. To check out with Shopify instead, select the Navigation in the layout template Site, fill in Shopify address, then add each size’s variant ID under Shopify variants in CMS › Products.

Colour styles

Eight colours,
one accent.

Page

#F5F4F1

Surface

#E9E7E2

Ink

#121211

Body

#3C3C39

Muted

#8C8B86

Line

#DCDBD6

Accent

#6E1F2A

On ink

#FFFFFF

Alternate palettes

Three more,
ready to paste.

Indigo workroom

Indigo workroom

Page #F3F4F2 · Surface #E6E8E6 · Ink #10162A · Body #363B4A · Muted #868B96 · Line #D8DBDE · Accent #2E46A0

Sage

Sage

Page #F2F2EE · Surface #E5E7E0 · Ink #151913 · Body #373C35 · Muted #868A82 · Line #D9DCD3 · Accent #4C6A4E

Clay

Clay

Page #F6F1EC · Surface #EBE3DB · Ink #1C1512 · Body #3F3632 · Muted #8F847D · Line #E0D6CD · Accent #A3502E

Text styles

Inter Display
and Inter.

Display

Inter Display 500, 72 / 56 / 40

See it folded.

Closing

Inter Display 500, 72 / 56 / 40

Everything ships folded.

Section

Inter Display 500, 52 / 42 / 32

The whole rail, light to dark.

Statement

Inter Display 500, 36 / 30 / 24

Cut to go together, sold one at a time.

Title

Inter Display 500, 26 / 24 / 21

Why everything ships folded

Lead

Inter 400, 18 / 17 / 16

A long rib turtleneck in merino and alpaca, knitted to sit loose at the hip.

Body

Inter 400, 16

Cut and sewn in our studio in downtown Los Angeles, in runs of forty.

Small

Inter 400, 14

Free shipping over $150 in the US.

Label

Inter 500, 13

New this month

Price

Inter 400, 15, tabular figures

$168

Figure

Inter Display 500, 64 / 52 / 40

40

Components

What each piece does,
and where to edit it.

Fold Piece

Fold Piece

The hero table and the top of every product page: a product shot that opens into its worn photo, with sizes and Add to bag. Fed by a collection list of Products (one instance per item). Edit: CMS › Products.

Fold Track (override)

Fold Track (override)

On the hero section and its sticky Pin. Sets how far the page scrolls while the pieces open. No settings.

Look Walk

Look Walk

Home and every look page: the camera walks down a full-length look. Photo and titles come from CMS › Looks; the pieces come from each look’s Pieces list through Feed components.

Mix Board

Mix Board

Home: tops, bottoms and shoes under one window. Fed by Feed components in a hidden Products list (Group: mix). Choose each product’s Outfit row in the CMS.

Colour Run

Colour Run

Home: every product sorted into colour order on scroll. Fed by Feed components (Group: colour). Colour order is a control; match it to the Colour options in Products.

Closing Stack

Closing Stack

Home closing: product shots deal out from a stack into a row. Fed by Feed components (Group: stack).

Feed

Feed

Hands one CMS item to the sections above. Lives in hidden collection lists named Feed list (hidden); keep its Group the same as the section’s.

Bag and Bag Summary

Bag and Bag Summary

Bag sits in the Navigation component; Bag Summary sits inside the order form on the Bag page and adds the pieces to the submission.

Count Up

Count Up

Studio numbers. Type the number, the text after it and the label on the instance.

Product Card, FAQ Row, Button, Submit Button, Navigation

Product Card, FAQ Row, Button, Submit Button, Navigation

Canvas components under Assets › Components. Product Card fades to the worn photo on hover; FAQ Row opens on click; Navigation has Desktop, Phone and Phone open variants.

Collections

Six collections,
and what they feed.

Products

Products

Hero table, New in, Mix and match, Colour run, Closing stack, Shop, product pages, reviews’ product links.

Looks

Looks

Home look walk (Featured), Looks index and look pages. Each look has a Pieces list: name, price, position (Head, Top, Middle, Bottom or Feet) and sizes.

Reviews

Reviews

The ticker of letters on Home.

Journal

Journal

Home journal row, Journal index and post pages.

FAQs

FAQs

Home questions (first six by Order) and the Contact page (all).

Legal

Legal

Privacy policy, Terms of sale, Shipping and returns. Placeholder copy: replace before selling.

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